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How an Association Doubled Award Submissions in One Year

How an Association Doubled Award Submissions in One Year

Let's be honest. Running an awards program for a professional association is not glamorous work. Behind every polished ceremony is a team that spent months chasing entries, wrestling with spreadsheets, emailing judges individually, struggling to increase award submissions while ensuring efficiency, and praying the submission portal does not crash two days before the deadline. Sounds familiar?

That was exactly the situation our Association client found itself in. But the numbers were not moving. Submissions had plateaued for three consecutive years, and leadership was starting to ask hard questions about whether the program was still worth running.

What changed everything was not a bigger budget or a flashier trophy. It was a smarter system where people could manage awards on 1 central platform, and also, the platform could easily handle scalability when any company wanted to increase award submissions.

The Roots of the Problem

Here is something our Association client discovered early in their review: most members knew about the awards. The issue was friction. The submission process was clunky, the forms were long and confusing, and applicants had no visibility into where their entry stood after they hit submit. Some people started their applications and simply never finished. Others did not bother at all because the process felt like it would take too long.

When our Association client dug into their data, they found that over 40% of people who visited the submission page left without completing an entry. That is not an awareness problem. That is a user experience problem.

This is where the shift toward smarter tools became the foundation for genuine award program growth. Our Association client began looking at platforms specifically built for managing award cycles end-to-end, and that search eventually led them to Awardocado.

Here are the things we did for our Association client:

Fixing the Entry Experience

One of the first things our Association client did with Awardocado was to rebuild their submission forms from scratch. The platform lets you create fully customized entry forms without needing any technical training. Categories, conditional fields, file uploads, and even payment gating for entry fees were all of it was handled within one centralized system.

The result? Applicants could start and save their submissions, come back later, and complete them without losing progress. That single change brought their form completion rate up significantly within the first cycle.

But clean forms were only part of the picture. Our Association client also used Awardocado's nomination portals to open up peer nominations alongside self-submissions. This expanded who was entering and made it much easier to increase award submissions across multiple membership segments, not just the usual repeat applicants.

Killing the Judging Bottleneck

Ask any awards administrator what keeps them up at night, and judging coordination will be near the top of the list. Our Association client was managing judges through email threads, shared spreadsheets, and a lot of follow-up calls. It was slow, inconsistent, and made scoring comparisons nearly impossible.

With Awardocado's built-in judging workflows, each judge received a personalized portal with only the entries assigned to them. Scoring rubrics were standardized, conflicts of interest could be flagged, and real-time analytics gave our Association client's team full visibility into where decisions stood at any point in the process. This ensured award program growth over time.

This not only saved hours of administrative back-and-forth but also gave judges a better experience, which meant they were more likely to participate again the following year.

Automated Communications

Our Association client had no automated communication in their old system. Confirmation emails were sent manually, status updates were inconsistent, and applicants rarely heard anything until final decisions were announced.

Awardocado's centralized platform changed that. Automated confirmations went out the moment someone submitted. Reminder emails nudged incomplete applications. Updates were sent at key milestones. Messages flooded the admin inbox.

Better communication also supported long-term award program growth by building trust with the community. When people feel respected and informed throughout the process, they come back next year, and they tell others.

Results Our Client Witnessed

By the close of their first full cycle using Awardocado, our Association client had doubled their total submissions compared to the previous year. New membership segments that had never participated before were now entering. Judge satisfaction scores were higher. The administrative team spent fewer hours on coordination and more on strategy.

Was it magic? No. It was a deliberate decision to stop patching a broken process and start using a platform designed specifically for what they were trying to do.

The lesson here applies to any association or organization asking how to increase award submissions without throwing more money at promotion. The answer usually lies in removing the barriers that are already frustrating your applicants, barriers that a well-built system like Awardocado is designed to eliminate.

What This Means for Your Program

If your awards are not growing, the problem is rarely that people do not care. More often than not, the process is making it harder than it needs to be. Rebuilding around a smarter platform, one that handles entries, judging, communication, and reporting in one place, is what makes any award platform sustainable over time, not just for one year, but year after year.

Awardocado is built exactly for this. If your association is ready to stop managing chaos and start managing excellence, it might be time to see what a healthier awards system looks like and ensure award program growth.